Program Overview

Week 1

Set Week

  • Greet and Meet with mentor and other cohort members

  • Intensive Start-up training 

  • Set Startup Business Goals and financial KPIs

Week 2

Product
Preparation

• Product to market preparation

  1. Product Proposition 

  2. Business Strategy

  3. Go-to-market Plan

  • Market Feedback through Focus Group

  • Line up potential clients, vendors and partners 

Week 3

Pitching Preparation

  • Reviewing the pitching materials (Partners / Clients / Investors)

  • Presentation practices

Week 4

GO Week

  • Product Market Testing

  • Line up potential investors